Paradise Sound System


Paradise Sound System is our in-house label dedicated to #BuildBridges from #AfricaToTheWorld through its releases!

Since 2020 we support South African artists by amplifying their unique sounds through cross cultural collaborations and authentic creative rollouts, this is a means to showcase the refined sounds that Africa has to offer on a global platform. We also work with international artists to explore African sounds as a means for them to connect with local audiences.

Paradise Sound System is home to releases and artists such as Zakes Bantwini’s Ghetto King album, Unexpected Feels by Thakzin, Marcus Harvey, Namakau Star & many more ...


Our Mission:
Building Bridges

Our Building Bridges initiative establishes connections between different communities, cultures, or individuals within Africa and extended to the rest of the world with open and honest communication, sharing common experiences and values, and promoting empathy through music and knowledge exchange.

“The goal of building bridges is to bring people together, break down barriers, and foster more inclusive and harmonious relationships within our music community.”


#BuildingBridges in Action:
Behind the scenes of "Izinto"

We partnered up with the Africa Rising Music Conference to invite local South African artists, Toshi, DJ Dreas, Thandi Draai to join studio sessions with European artists such as Jamie, Blindsmyth, Megablast, and MOBLACK.

Hosting these sessions at Flames Studios, considered by many to be "where the Flame of Democracy Burns", we aim to continue the narrative of international collaboration through music!



Our Mission:
Supporting Upcoming, Independent & local artists

After the collaboration launch of the Searching For Paradise Competition, calling all emerging women identifying artists and bands to submit one of their works to be released on a Compilation together, we have moved to the next round!

We have launched the Searching For Paradise Studio Sessions, held at this year's Africa Rising Music Conference, that brought together international and local talents from around the world to create together & embrace diverse musical tastes. Our intention is to showcase the power of collaboration, uniting different perspectives and genres in one harmonious journey, soon to be released on the second Searching For Paradise Competition!



Our latest project
SAMPRA x Paradise Berlin Internship Programme 2023


Interns at airport

This program focuses on taking graduates from South Africa to the Paradise Worldwide Berlin offices to provide them with hands-on experience in their music and tech field, allowing them to gain practical skills and knowledge, build their professional network, and demonstrate their abilities to potential employers.


Interns artwork

The interns will spend first 3 months in Berlin, and they will be assigned mentors. The programme will continue in South Africa and will continue for a year in total. Be on the lookout for the 2024 application in-take.


Our Partners


Paradise Worldwide Logo

Paradise Worldwide – Berlin based distribution company with over 10 years experience in the industry is focused on empowering artists based on a complete music rights supply chain collection system. We are proud to be their in-house label, representing the African Division of Paradise Worldwide.


Africa Rising Music Conference Logo

Our Partner in Building Bridges – The Africa Rising Music Conference (ARMC), is a female-led event that prioritizes executive-level discussions. ARMC, taking place on May 23 - 24th 2023 in Johannesburg, aims to revolutionize the African music industry and its global reach. With a diverse array of local and international attendees, the conference will center around the urban and electronic music industries, highlighting the connection between Afro-Euro music styles. Get your ticket!


South African Music Performance Rights Association Logo

SAMPRA (South African Music Performance Rights Association) is a non-profit organization in South Africa that represents the interests of music performers and record companies by collecting and distributing royalties for the use of their sound recordings.


Blackhead Studios Logo

BLACKHEAD STUDIOS (Germany) – Based in Berlin, from mastering and mixing to the use of state-of-the-art facilities, with a full team of engineers working behind the scenes to get your music to the best standard possible.



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