Paradise Sound System


Paradise Sound System is our very own in-house label dedicated to #BuildBridges from #AfricaToTheWorld though out its releases!

Since 2020 we support both, South African artists dedicated to bringing their sound into the World, as well as international artists adapting the sounds into their own music and bringing it back to Africa.

It is home to releases and artists such as Zakes Bantwini’s Ghetto King album, Unexpected Feels by Thakzin, Marcus Harvey, Namakau Star & many more...


Our Mission:
Building Bridges

Our Building Bridges initiative establishes connections between different communities, cultures, or individuals within Africa and extended to the rest of the world with open and honest communication, sharing common experiences and values, and promoting understanding and empathy through music and knowledge exchange.

“The goal of building bridges is to bring people together, break down barriers, and foster more inclusive and harmonious relationships within our music community”


#BuildingBridges in Action:
Behind the scenes of "Izinto"

We partnered up with the Africa Rising Music Conference to invite local South African artists, Toshi, DJ Dreas, Thandi Draai to join studio sessions with European artists such as Jamie, Blindsmyth, Megablast, and MOBLACK.

Hosting these sessions at Flames Studios, considered by many to be "where the Flame of Democracy Burns", we aim to continue the narrative of international collaboration through music!



Our Mission:
Supporting Upcoming, Independent & female artists

Together with Women in Music South Africa, & Trace Southern Africa we launched the Searching For Paradise Competition, calling all emerging women identifying artists and bands to submit one of their works to be released on a Compilation together.

In line with the ethos of Women in Music South Africa (WIMSA), the “Searching for Paradise” call aimed to advance the awareness, equality, diversity, heritage, opportunities, and cultural aspects of women in the musical arts through education, support, empowerment, and recognition.

“This competition has given me even more confidence in myself as a niche artist. I believe that this platform helps me on my journey to prove to the mainstream music industry, that it’s possible for an artist who refuses to follow the norm can be successful and will be seen as a leading artist among fellow peers in the entertainment industry.”

– Don Calya, winner of Searching for Paradise



Our latest project
SAMPRA x Paradise Berlin Internship Programme 2023


Interns at airport

This program focuses on taking graduates from South Africa to the Paradise Worldwide Berlin offices to provide them with hands-on experience in their music and tech field, allowing them to gain practical skills and knowledge, build their professional network, and demonstrate their abilities to potential employers.


Interns artwork

The interns will spend first 3 months in Berlin, and they will be assigned mentors. The programme will continue in South Africa and will continue for a year in total. Be on the lookout for the 2024 application in-take.


Our Partners


Paradise Worldwide Logo

Paradise Worldwide – Berlin based distribution company with over 10 years experience in the industry is focused on empowering artists based on a complete music rights supply chain collection system. We are proud to be their in-house label, representing the African Division of Paradise Worldwide.


Africa Rising Music Conference Logo

Our Partner in Building Bridges – The Africa Rising Music Conference (ARMC), is a female-led event that prioritizes executive-level discussions. ARMC, taking place on May 23 - 24th 2023 in Johannesburg, aims to revolutionize the African music industry and its global reach. With a diverse array of local and international attendees, the conference will center around the urban and electronic music industries, highlighting the connection between Afro-Euro music styles. Get your ticket!


South African Music Performance Rights Association Logo

SAMPRA (South African Music Performance Rights Association) is a non-profit organization in South Africa that represents the interests of music performers and record companies by collecting and distributing royalties for the use of their sound recordings.


Blackhead Studios Logo

BLACKHEAD STUDIOS (Germany) – Based in Berlin, from mastering and mixing to the use of state-of-the-art facilities, with a full team of engineers working behind the scenes to get your music to the best standard possible.



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